Why People No Longer Just Google — They Ask AI
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are the practices of structuring a website so AI tools like ChatGPT, Gemini, and Perplexity can read it, trust it, and recommend the business inside their answers. As more people ask AI directly for recommendations instead of scrolling Google, being visible to these systems is becoming as important as ranking on search.
SEO vs AEO vs GEO — The Difference
- SEO (Search Engine Optimization): Getting your site to rank near the top of Google's results pages.
- AEO (Answer Engine Optimization): Getting your business included in the direct answer an AI or Google AI Overview gives.
- GEO (Generative Engine Optimization): Getting an AI to actively recommend your brand when someone asks it for the best option.